For more than 25 years, Gary has served as an advisor to CEO’s, senior executives and investors around the world. A recognized authority and speaker on competitive strength & persuasion, his research was featured as the May 2002 cover article in Harvard Business Review, Change The Way You Persuade. Gary’s first book, The 5 Paths to Persuasion: The Art of Selling Your Message, has been translated into seven languages and was voted by Fast Company readers as book of the month in July 2004. His work has been quoted in 800+ publications and used all over the world.
Through his patented system, Gary and his research team study the competitive strength of 2,500+ companies operating in 40+ countries on a continual basis.
He is Co-Managing Partner at G2 Equity Partners, an innovative investment firm that accelerates the revenue growth of their portfolio companies through superior customer intelligence & employee culture research.