Monday, June 18, 2018
10:00 AM - 7:00 PM
10:00 AM - 7:00 PM
2:00 PM - 4:00 PM
2:00 PM - 4:00 PM
How to Implement AI to Deliver Scalable Results in a Consumer-Driven World
 
AI has been hailed as the business world’s biggest game changer. However, many CPG companies and retailers are struggling to launch their own initiatives — because AI requires a different approach than traditional technology and digital transformations. In this share group, we will discuss lessons learned from successful implementations of AI in the CPG and retail industries, how you can start implementation in your organization, and what you need to ensure success in the short- and medium-term.
 
2:00 PM - 4:00 PM

The Revenue ​Growth ​Management Share Group is an open forum for sales, marketing and finance leaders at consumer goods manufacturing organizations​. ​The group's vision is to create a winning platform for sharing best practices in revenue growth management and commercial strategy, using TPM and TPO as the launchpad toward RGM excellence, and taking time to address critical trade promotion challenges in creating sustainable, profitable organizational growth. ​The group has evolved from CGT's former Trade Promotion Management Share Group in recognition of the industry's move toward greater alignment across all areas of commercial spending. It meets at key CGT/EnsembleIQ events and on exclusive conference calls throughout the year.

4:15 PM - 5:45 PM
4:15 PM - 5:45 PM
Technology can be the primary driver of success in an age where consumers seem to update their behavior faster than software can keep pace. For the first time, the CGSM Summit will provide a forum for noteworthy new startups to demonstrate their capabilities for attendees to consider and evaluate.
6:00 PM - 7:00 PM
6:00 PM - 7:00 PM
7:30 PM - 9:30 PM
7:30 PM - 9:30 PM
Tuesday, June 19, 2018
7:25 AM - 6:00 PM
7:25 AM - 6:00 PM
7:30 AM - 8:20 AM
7:30 AM - 8:20 AM
8:20 AM - 8:30 AM
8:20 AM - 8:30 AM
8:30 AM - 9:30 AM
8:30 AM - 9:30 AM
Do you ever wonder why you get most of your best ideas in the shower? Have you ever watched your new idea get diluted or killed as it moves through the organization's "process"? Or perhaps found yourself amazed at how other companies developed killer insights that enabled them to break into new markets or categories? Building on his 25 years of experience with The Walt Disney Company, most recently as Vice President of Innovation and Creativity, Duncan Wardle will kick off CGSM 2018 by answering these questions while presenting attendees with a set of easy-to-use tools for confronting today's business challenges in new and different ways that deliver tangible results.
9:30 AM - 9:35 AM
9:30 AM - 9:35 AM
9:35 AM - 10:05 AM
9:35 AM - 10:05 AM
Companies that continue to operate sales and marketing as separate, siloed functions are ignoring the fact that e-commerce and the digital path to purchase have eliminated many of those traditional distinctions. In this session, a leading consumer goods executive will explain why and how her company has realigned its existing sales and marketing functions to improve consumer engagement and product sales.
10:10 AM - 10:40 AM
10:10 AM - 10:40 AM
Church & Dwight's chief marketing officer will share insights into how the company has integrated DTC into its go-to-market strategies. She also will examine various DTC opportunities to help attendees determine whether they make sense for their own businesses. 
10:40 AM - 11:10 AM
10:40 AM - 11:10 AM
11:10 AM - 11:40 AM
11:10 AM - 11:40 AM
All too often, emerging sales and marketing technologies like IoT and artificial intelligence become must-have tools before anyone in the organization even fully understands what they mean — or more importantly, what they can really do. In this session, Colgate-Palmolive's Rahul Tyagi will explain how companies can get beyond the hype by helping both management and the ultimate end users understand the context in which these new technologies can be implemented and the specific problems they can solve.
11:45 AM - 12:25 PM
11:45 AM - 12:25 PM
The revolution is underway. Consumers are more demanding than ever and changing their attitudes and behaviors in ways not previously seen. The current breadth, depth, nature and pace of industry change has never been experienced before. Consumer goods companies need to become disruptors to avoid being disrupted. That requires organizations to innovate strategically and decisively, taking innovation beyond new products and services to rethink everything in order to make bold, strategic choices and decisive investments. In this session, EY will discuss how organizations can enable innovation fast and frequently, but with the degree of foresight needed to transform the business in ways that will ensure long-term success.
11:45 AM - 12:25 PM
Operating in today’s shopping environment is a high-stakes game. If your footprint isn’t being optimized, or worse, if you’re encountering stockouts and poor retail execution, it’s money out the door with the additional risk of customer attrition as a result. During this session, Matt Talbot, CEO & Co-Founder of GoSpotCheck and Jim Holland, Director of Sales Capability of PepsiCo, will speak to the importance of obtaining actionable, real-time data and using it to inform marketing decisions, monitor supply chain efficiencies, and ensure that products are priced, positioned, and promoted in the most effective manner.
12:25 PM - 1:35 PM
12:25 PM - 1:35 PM
12:25 PM - 1:35 PM
1:40 PM - 2:40 PM
1:40 PM - 2:40 PM
What if everyone had an innovation toolkit that normal people could use? A series of tangible creative behavior and innovation tools they could actually use to problem solve creatively. Duncan Wardle returns to lead an Imagination Emporium Workshop that will guide participants through a unique innovation process that's fun to do, easy to learn and practical to apply. Inspirational and motivational, this workshop is also embedded in consumer truths, so participants can actually apply the ideas they develop to real challenges they're facing back in the office. 
2:45 PM - 3:25 PM
2:45 PM - 3:25 PM
Building on this morning's discussion of internal alignment, this session will take a deep dive into the steps some leading organizations have taken to identify and activate consumer demand opportunities across the digitally enabled path to purchase. Topics covered will include digital demand drivers, trade strategy/policies, integrated commercial planning, and total commercial spend ROI.
2:45 PM - 3:25 PM
The need for optimized, accurate and complete product content on the digital shelf is critical to driving sales and protecting brand equity. Existing e-commerce data sources are fragmented and data quality is inconsistent. Retailers like Walmart are implementing content scorecards, teaching their suppliers to provide accurate product information and improve key attributes. The best investment strategy for consumer goods companies is to ensure they provide the most consistent, comprehensive set of product images and data to support all commerce channels. Attendees of this session will learn how.
3:25 PM - 3:50 PM
3:25 PM - 3:50 PM
3:50 PM - 4:25 PM
3:50 PM - 4:25 PM
With the recent explosion in popularity of platforms like Amazon's Alexa, Google's Assistant, Apple's Siri, Microsoft's Cortana and Samsung's Bixby, consumers are starting to use artificial intelligence-driven voice assistants for more than just getting the weather. In this session, The Mars' Agency's Goodman will explain how innovative brands have already begun testing voice shopping capabilities to get a jump on this rapidly growing opportunity. Attendees will: 
·  Gain an overview of key data and trends supporting the rise of voice shopping.
·  Explore best-in-class voice shopping experiences.
·  Hear key learnings and best practices from a real-world CPG case study.
4:30 PM - 4:50 PM
4:30 PM - 4:50 PM
CGT Editor-in-Chief Peter Breen will unveil the winner of CGT's "CMO of the Year" award, who will be recognized for making a demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and processes. Breen will then be joined by Anil Ganjoo, Corporate Vice President with HCL Technologies as the ceremony continues with the NEW Women in Tech awards program produced by CGT and HCL Technologies. These awards in three categories – Industry Leadership, Rising Star and Excellence in IT Transformation – will honor outstanding women who are playing vital roles in the development and implementation of technology in the consumer goods industry.
4:50 PM - 6:00 PM
4:50 PM - 6:00 PM
Meet the buses on the Arcade level at the Hotel's 46th Street entrance between Madison Ave and Vanderbilt.  Buses will begin departing promptly at 5:15pm.
6:00 PM - 8:00 PM
6:00 PM - 8:00 PM
A fantastic evening of Whiskey & Jazz. The Flatiron Room is a great place on 26th Street that is not to be missed. A classy location with a vintage vibe, this is a world-class spirits venue (that's got plenty for people who don't drink whiskey, or don't drink at all!) with a fantastic atmosphere. The "Jazz" part of the evening will be provided by the Kate Curran Trio. 
 
To get an idea for the Flatiron Room, go here: https://www.theflatironroom.com/
For a sample of the music of the Kate Curran Trio, go here: https://www.katecurranmusic.com/music
 
 
To travel to the Flatiron Room, please meet the buses on the Arcade level at the Hotel's 46th Street entrance between Madison Ave and Vanderbilt.  Buses will begin departing promptly at 5:15pm.
Wednesday, June 20, 2018
7:25 AM - 12:00 PM
7:25 AM - 12:00 PM
7:30 AM - 8:15 AM
7:30 AM - 8:15 AM
A panel of industry executives will join CGT editor-in-chief Peter Breen to analyze results from the 2017 Consumer Goods Sales & Marketing Study and the implications they hold for both large companies and SMBs.
8:15 AM - 8:20 AM
8:15 AM - 8:20 AM
8:20 AM - 8:50 AM
8:20 AM - 8:50 AM
Michael Senackerib learned the tools of the consumer goods trade as a top executive at such blue-chip companies as Kraft Heinz and Campbell Soup Company. But last fall, he joined the growing ranks of "digital age" brands by co-launching Farm & Oven Snacks, a packaged-goods venture with a modern-day entrepreneurial attitude. Using his unique "both sides" perspective, Senackerib will discuss the lessons CG companies must learn from their new-wave competitors — as well as what proven strengths these newbies will ultimately need to adopt from their "elders."
8:55 AM - 9:25 AM
8:55 AM - 9:25 AM
One key issue facing traditional consumer goods companies is that they need to adopt strategies that come naturally to their new-age competition. In this session, Patrick Tannous and Dan Klein, co-founders 2017 SMB Award winner Tiesta Tea, will explain how their generationally natural instincts for digital media, social awareness and general business curiosity have been critical to their ability to build a successful consumer goods brand.
9:30 AM - 10:00 AM
9:30 AM - 10:00 AM
Since its launch in 2015, DIRTY LEMON Beverages has sold 2 million bottles to over 100,000 customers worldwide — all orders to-date have been processed by text message. This disruptive distribution strategy enables the young company to meet the rapidly evolving tastes and preferences of the modern consumer. Founder Zak Normandin will explain the strategy behind this unique sales model and why he thinks the company's SMS-based e-commerce platform is the future of CPG distribution.
10:05 AM - 10:35 AM
10:05 AM - 10:35 AM
Nosh is a new consumer goods brand that makes healthy snacks for babies and toddlers that can also help soothe teething issues and aid motor skill development. In this session, co-founder Jason Becker will discuss how Nosh develops an understanding of consumer needs, along with key steps the brand undertook and the obstacles it overcame to achieve success. He will also explain what small brands like Nosh can focus on that big brands have trouble with.
10:35 AM - 10:55 AM
10:35 AM - 10:55 AM
10:55 AM - 11:25 AM
10:55 AM - 11:25 AM
Function of Beauty is a direct-to-consumer startup that uses proprietary algorithms to develop unique hair care products for every customer. In this session, the company will outline the five strategies it has implemented to scale its business in a highly competitive category, including product customization and vertical integration.
11:30 AM - 12:00 PM
11:30 AM - 12:00 PM
As mind-blowingly rapid as the industry has been transforming in recent years, few industry watchers expect the pace of change to slow down anytime soon. That means some of the evolving practices companies are still trying to adopt might be obsolete just a few years hence. In CGSM's closing session, an industry expert will take stock of where the consumer goods industry is today and in what unimaginable place it may be in the near future.
12:00 PM - 12:10 PM
12:00 PM - 12:10 PM