Sharon Foster is a seasoned marketing leader, with a career spanning over 30 years in the retail, food service, hospitality and travel center industries. She has spent the bulk of her career at TravelCenters of America, the nation’s largest publicly traded full-service travel center network, where she started in 1996. She currently serves as Sr. Director, Marketing, overseeing all planning and execution of strategic marketing plans for business areas including truck service and maintenance, store, restaurants and fuel. During her time at TA, she has held several roles including overseeing the company’s loyalty program, managing store programs
and spearheading corporate programs including trade shows and major events.

In her current role, Sharon impacts the company’s CStore business area by leveraging insights from guest feedback, purchase behavior and loyalty data to enhance the customer journey. She is helping to introduce digital technology to provide guests with awareness of services, product information and promotional offers. Sharon is also focused on improving execution through
centralized management while allowing for the flexibility for regional and localized content.

Before joining TA, Sharon worked in marketing and sales leadership roles at A&W Foods, Certified Angus Beef and Markey Ryan Meats. She holds a Bachelor of Science degree in Business Administration with a Marketing focus, from Indiana University of Pennsylvania.