Consumer choice is overwhelming. Each year thousands of new CPG items are launched putting more pressure on managing assortment at the shelf. Many retailers are currently responding by compressing item availability to free up retail space to respond to new consumer needs and services. But is this strategy working? With more change to come, the industry needs to prepare for the future store where less assortment and category space will become the norm. We will explore which categories are at risk and how you can use a more holistic view of the department to create defence strategies, so less can be more.
VP of Consumer Insights
1:25 – 1:45 p.m.
What can we learn from U.S. grocers who are scaling and operationalizing e-comm?
By 2025, nearly a quarter of U.S. grocery sales, representing $100 billion, will happen through digital channels. In Canada, the online grocery channel saw an increased level of activity in 2019 and while it continues to grow, it still represents only a small proportion of the overall Canadian grocery market. In this presentation, Sylvain offers practical insights and observations on the evolving state of grocery e-commerce in North America. Working alongside U.S. grocery retail executives at Weis Markets, Brookshire Grocery, Save Mart, WinCo Foods, Smart & Final and Canadian retailer Giant Tiger, among others, affords a unique opportunity to compare and contrast business strategies suited to scaling omnichannel commerce, from store to door.
President & CEO
Mercatus Technologies Inc.
1:45 – 2:05 p.m.
Getting growth through analytics
Ninety of the top 100 North American brands showed zero growth in 2015, the beginning of a troubling trend. Brands and chief customer officers are under tremendous pressure to find new growth, but they’re already spending plenty: trade promotions ($100B), shopper marketing ($29B), in-store merchandising ($10B)— $139B annually. Incremental spending has not been an option for most, and while considerable effort has been placed on trade promotion analysis, those efforts are often frustrating or in isolation of sales spending opportunities. Robert Ruch will demonstrate how to tackle these challenges by leveraging proprietary technology and a command centre approach. He will dissect one of the most persistent issues—out-of-stocks—and demonstrate how data can be leveraged to simplify this complex problem and to optimize investment to deliver real results for brands, retailers and consumers alike.
Senior Vice President, Chief Information Officer
2:05 – 2:30 p.m.
“We don’t cook dinner anymore.” “No one reads flyers.” “I only shop online.”
Disruption? Turmoil? ... How we live and how we shop is changing at a rapid pace. But what’s beneath these changing behaviours? What’s happening in cities versus towns? Are these changes the same for all families—regardless of socioeconomic status or diversity? How can retailers, manufacturers and producers understand the complex consumer landscape and get the right products, offers and messages to the right people at the right time using the media they prefer? The digital and data revolution brings as many opportunities as challenges. Based on real data and real world examples Jan will summarize 10 data-driven ways to protect and grow your brand. Time to do a little disrupting yourselves!
President & CEO
2:30 – 2:50 p.m.
2:50 – 3:50 p.m.
President & CEO
Longo Brothers Fruit Markets Inc.
Vice-President of Business Strategy & Marketing
Eataly North America
Panel moderated by
Tony Chapman Reactions
3:50 – 4:00 p.m.
4:00 – 5:00 p.m.
5:00 – 7:00 p.m.
Golden Pencil Awards
Ticket for Golden Pencil Awards must be purchased separately or bundled with your Thought Leadership CEO Conference ticket.