Robert Ruch is the Chief Information Officer of CROSSMARK responsible for developing and executing an integrated, long-term digital strategy that creates growth for client brands. Inherent in that strategy is leveraging technology to create great analytics that inform better decisions and outcomes. He has a passion for automating self-serve platforms that put the power of insights in the hands of front line sales. Before joining CROSSMARK in 2015, he spent 22 years with The Nielsen Company helping CPG Manufacturers and Retailers win in the marketplace by optimizing their 4Ps.