Deborah Arcoleo is director of product transparency for The Hershey Company. She is responsible for leading the company’s efforts to meet consumers’ demands for transparent, accurate and timely product information in audience-relevant language. Deb has played a leadership role for the past several years in Hershey’s work to leverage mobile and web technology to bring shoppers comprehensive product information through QR codes on its packaging - the SmartLabel™ program. She recently spearheaded the launch of Sourcemap, an interactive tool which allows people to trace the origins of key ingredients for Hershey’s Milk Chocolate with Almonds and Reese’s Peanut Butter Cups.

Formerly, she ran Hershey’s Innovation Center of Excellence to enable innovation capabilities, unleash creativity and ensure a healthy portfolio of beyond product innovation across the enterprise. She has held innovation positions with Campbell Soup Company, J&J Consumer Group of Companies and Pfizer Consumer Healthcare. She also founded and ran her own organization effectiveness and change management consulting firm for six years, and spent 14 years in the management consulting profession, including four years at McKinsey & Company.