Rick West is the CEO and Co-Founder of Field Agent and is a self-proclaimed mobile technology evangelist. He is currently the President of the Mobile Marketing Research Association (MMRA). Prior to starting Field Agent, Rick worked 16 years with Procter & Gamble in various assignments in the United States, Hong Kong and Bangkok. Since leaving P&G, he has been a start-up Entrepreneur for 16 years. Rick has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN, and most recently Field Agent. Rick has a BBA in Personnel and Industrial Relations with a minor in Economics from the University of Kentucky.