Michelle Lorge is vice president of marketing at Simple Mills, a ‘clean food’ company that leads the natural channel in baking mixes and crackers after just four years in the market and is rapidly gaining market share in newer categories including cookies. Before joining Simple Mills in 2015 and spearheading all of the company’s product introductions since then, she spent 12 years with Kraft Foods in brand management and innovation spanning products such as A.1. Steak Sauce, Grey Poupon, Cool Whip, Philadelphia, Kraft MilkBite and Cracker Barrel cheese. She holds an MBA from Northwestern University’s Kellogg School of Management, a BA from Michigan State University and a Health Coaching certification from the Institute for Integrative Nutrition.