Technological innovation continues to be the No. 1 transformative force in the shopper space. Change comes at a dizzying pace and is challenging shopper marketers to simply keep up when they are trying to get ahead. GfK will apply its shopper experience to give attendees the first step in getting ahead by showing how they can profit from the shifting technology landscape. Emerging and key trends will be profiled and paired with the examples and expertise of GfK.

Attendees will:

• Explore the transformative force of technology trends in shopping and shopping behaviors, including artificial intelligence, augmented and virtual reality, and smart home and voice-activated assistants – illuminated with marketplace examples.

• Discover the three things to start today to get ahead of emerging technology and understand how they affect the activation of shopper insights.

• Learn the top three longer-term changes shopper professionals should put into motion in the near future and how to prepare for the next wave of tech innovations.