How do you build a shopper marketing function within an organization to drive tangible results? Your organization needs to bridge sales, marketing, product management and category insights. Learn how one organization turned a small investment in shopper programs into a robust shopper marketing department – transforming its approach to building an integrated marketing plan.

Attendees will:

• Learn how to ensure shopper marketing is part of the complete marketing mix with dedicated budgets, teams and goals.

• Discover that shoppers are everywhere and their purchase journey is fluid. Reinforce that shopper-centric thinking and a shopper-centric corporate culture is critical for success within brand and leadership teams.

• Learn that corporate size does not matter; commitment to shopper structure, resources and solving business challenges does matter.