Today’s retailers and manufacturers are no different from those in years past. They want to create the right in-store arrangements and product assortments that will resonate with shoppers in the most efficient way possible.

What is different are the innovative solutions to solve these in-store challenges. In this session, you’ll hear from representatives on both the category and buyer sides for The Coca-Cola Co. and Walgreens as they present a real-life example of how virtual reality retail simulations from InContext Solutions became an invaluable tool in the planning and execution of a category reset.

Attendees will:

• Learn How Coca-Cola and Walgreens leveraged VR to work faster and more efficiently.

• Discover how VR helped visualize new ideas, provided better insights and mitigated risk before investing in expensive physical store changes.

• Explore how they improved collaboration and communication between merchant, vendor and space management teams to achieve in-store success.