Top tier convenience chains are modeling their innovation process after the largest, and most successful quick service restaurant chains. Proven methods of innovation and development have allowed convenience’s biggest competitors to remain ahead of the curve for far too long, and now it is time to shamelessly steal the best parts, and make them work for us.

In this session, attendees will learn from a seasoned veteran of both quick service restaurants and convenience channels on how the product development process can be refined and applied to our industry, and beat the food outlets at their own game.