Name
Lightning Lecture 2: Delivering the Omnichannel Package and Message
Date & Time
Tuesday, October 30, 2018, 10:40 AM - 11:10 AM
John Morrow
Description
Future success in an omnichannel marketplace requires manufacturers to develop compelling brand experiences across all channels. Those experiences begin with the product package (which now must be designed with the channel in mind), continue through a more complex array of logistics demands, and culminate in the critical need to deliver engaging, consistent messaging across an ever-expanding landscape of communication vehicles. This session will examine some of the biggest challenges brandsĀ  face as they address these needs and offer ideas on the strategies and tools they can use to achieve them.
Location Name
Bonnet Creek Salon III
Full Address
Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Lane
Orlando, FL 32821
United States