The Future of the Store
The role of brick-and-mortar was already evolving prior to the onset of the pandemic. Fast-forward two years, and that transformation has hit warp speed as brands and retailers continue to navigate behavior shifts of an increasingly hybrid shopper who moves fluidly across channels. With more shoppers returning to in-store (and a preference for physical retail among digitally native Gen Z), retailers are re-tuning their brick-and-mortar locations with new formats, technology and experiential engagement — all designed to better connect and deepen relationships with shoppers in this next era of retail.