BUSTED: Four Consumer Psychology Myths That Undermine Retail Strategies
Building success in the future starts with a clear and honest assessment of the insights that fuel our strategies and tactics, today. The surest way to be certain these efforts are relevant, engaging, and effectively motivating purchase behavior is through continuously updating what we know about shoppers and their decision-making processes.

In this thought-provoking presentation, Dr. Chris Gray will challenge you to think differently about consumer behavior and shopper insights. Using current research in neuropsychology, as well as two decades' experience as a consumer psychologist, he will examine several common misconceptions about consumer psychology undermining the effectiveness of retail marketing and encourage fresh thinking for a prosperous future.