Christopher Gray
Founder
The Buycologist
A former psychologist, Chris has been a passionate and pioneering expert in consumer psychology and purchase behavior for more than two decades. In that time, he has interviewed, observed, and shopped along with thousands of consumers to discover the underlying factors that govern purchase decisions and buying behavior across a wide range of product categories — from dish soap to diamonds.

Chris’s formal training, retail background, and real-world experience render him uniquely able to translate complex psychological concepts into actionable insights and useful, business-building strategies. He has helped many of the world’s most admired brands get into the minds of their customers to engage effectively and sell epically.

Chris is an experienced, engaging, and enthusiastic speaker, trainer, coach, and facilitator. His spirited workshops, training programs, brainstorming sessions, and presentations have inspired clients and conferences around the world on topics related to consumer psychology, buying behavior, customer engagement, innovation, and selling strategy.

Chris lives in Chicago with his husband and a seriously energetic border terrier, named Helen.
Christopher Gray