TREND TALK
Connected Commerce Marketing: From Buzzwords to Winning Strategy
Connected Commerce Marketing. It’s become one of the industry’s hottest buzzwords in recent months and it’s easy to see why. The promise of personalized and integrated marketing experiences for consumers across physical and digital channels that the coordinated orchestration of data, marketing execution and measurement offers, is hard for brands to resist.

For many, however, this level of coordination is still a pipe dream—they do not have the data, tools or know-how to embrace Connected Commerce Marketing to its full potential. Join Skai and Kimberly-Clark as we look at how brands are rethinking traditional strategies in favor of Connected Commerce Marketing. We will discuss:

• What is Connected Commerce and why is it important?
• The three pillars of Connected Commerce Marketing success
• Tactics related to each pillar that you can take back and implement within your organization