As Vice President of Media Strategy & Product, Michael Schuh and his team develop media products that inspire consumers and drive more performant outcomes for advertisers across Kroger’s on-site digital, off-site, and in-store media channels. His responsibilities include leading the overall media product strategy & vision including technical, content, commercial, and partnership considerations.

Kroger’s capabilities, experiences, & partnerships are evolving rapidly, set the pace for retail media, and present a tremendous opportunity for brands to engage with digitally active customers throughout their journey. Michael is accountable for ensuring Kroger, brand advertisers, and media agencies have a robust, high impact product mix to execute against their marketing objectives.

Prior to his current role, Michael spent three years working closely with global retailers at dunnhumby as a product manager across a suite of pricing and promotions software. Prior to 84.51°/dunnhumby, Michael spent two years at Booz Allen Hamilton as a senior consultant, working with public sector agencies to streamline their data and reporting assets.