Breakout 1: KPM
Planning Roundtable: Evolving for Always-On Commerce
The purchase journey is now a sprint - and rarely linear. The lines between "brand" vs "shopper" touchpoints are less distinct. This new age of always-on shopping demands new approaches for planning across teams. Join the discussion as we hear from a panel of marketers about their lessons and best practices for integrated planning.
Discussion will include:

• How integrated planning looks today vs tomorrow
• Which skillsets are at the table
• Designing omni-channel experiences
• Best practices for breaking-down silos
• Building flexibility into plans
• Metrics that drive omni-channel results