Today’ s healthcare consumers demand tailored experiences, and the world of dermatology is no exception. This session will explore key considerations when formulating topical treatments for acne and atopic dermatitis in the pharmacy. The focus will include customizing the selection of a base vehicle according to your patient’s unique skin type, as well as the latest evidence on skin phenotyping and clinical presentation nuances to consider for diverse racial and ethnic skin types. We will also look at how to decode commercially available topical formulations for key cosmeceutical ingredients that can be leveraged to package into a revenue-generating, pharmacist-led, service based approach that keeps patients coming back.