Partnering for a Seamless Shopper Experience
Collaborating with Walmart
October 4, 2017 || Bentonville, AR
8:00 a.m. - 12:15 p.m.
As Walmart strives to create a frictionless shopper experience, it battles competition from many sources, including Amazon. To fit within Walmart's evolving growth strategy, partners need to become more agile, and maintain a strong and consistent presence across all channels. Join Catapult Marketing and Path to Purchase Leadership University (P2PLU) for a half-day, interactive session covering proven collaboration principles and tools to develop a higher order shopper plan with Walmart. 
In one day you'll learn how to develop your omnichannel strategy to best align with Walmart's goals. 
4 Key Takeaways  
Walmart's Focus
Discover Walmart's plan for shopper-based growth so you can best align your strategy for success.
Expert Advice
Hear from Catapult's team of e-commerce experts on the keys to winning with Walmart in today's marketplace.
Best Practices
Explore proven methods that empower joint focus around  shopper-centricity with an emphasis on e-commerce.
Application Exercises
Workshop principles and tools to integrate e-commerce strategies into your business plans.
"Brands need to be executing against a connected, simple experience for the shopper that lives both online and offline." - Cassie Wenger, creative director & Walmart team members, Catapult
Who Should Attend?
Brand Marketers
CPG brands looking to build stronger collaboration with Walmart both online and in-store. 
Solution Providers 
Agency leads, suppliers and vendors striving to understand the challenges of today's market in order to offer stronger consultation to partners. 
Sales Teams
Sales leads looking to effectively collaborate with Walmart to meet omnichannel initiatives.
Learn to maintain a strong and consistent brand presence across Walmart's digital and physical platforms.  
Featured Talent
Scott Caldwell
SVP, Client Services & Walmart Team Leader
Mark Fields
Sr. Account Director
Patrick Lane
Account Supervisor,
Cassie Wenger
Creative Director & Walmart Team Member