Terry Soto is CEO of About Marketing Solutions, Inc. and is a well-respected voice in strategy consulting. Terry works with Fortune 1000s to dramatically improve business performance by optimizing their business strategies to succeed among U.S. Hispanics. “Best in Class” clients which have sought her help include Walgreen’s, ALDI Supermarkets, AutoZone, Verizon Wireless, Disney Theme Parks, BMO/Harris Bank, Coca Cola, H&R Block, MillerCoors, Citi Cards, CitiMortgage, Food Lion, T-Mobile, Kraft Foods, CVS Pharmacy, Absolut Vodka, Disney Consumer Products, and others. Terry is the author of Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative and lead author of Grow with America: Best Practices in Ethnic Marketing and Merchandising. Terry’s newest book, The United States of Multicultural America: Threat or Opportunity? is due out in Spring of 2018.