Remaining Relevant to the New Mainstream Consumer

Retailing’s premier educational event focused on multicultural consumers will be an action-packed one-day symposium at P2PX.
As households in America blend to form a new cultural identity, 21 of our top 25 most populated counties are already majority multicultural and, due to 32 million multicultural millennials, shopper preferences are changing quickly!
This action-packed, one-day symposium will address the biggest challenges retailers and brands have in meeting the needs of multicultural communities – the fastest growing customer segment of the 21st century.
Get inspired and educated on how your business can succeed as markets, brands, products and retailers change and adapt to the changing American consumer.
The agenda will be shaped by our Multicultural Retail 360 Retailer Advisory Board. Consisting of representatives from the nation’s leading retail companies, including Kroger, Walgreens, 7-Eleven, Albertsons-Jewel/Osco, and Macy’s, the Multicultural Retail 360 Retailer Advisory Board provides guidance to ensure the conference content remains true to retailers’ information needs. Other Retailer Advisory Board members are Best Buy, BP/ampm, Brookshire’s, Chevron, ExxonMobil, Maverik, and Milagros de Mexico.
All registered Multicultural Retail 360 attendees may access the Path to Purchase Expo (P2PX) exhibit hall and are welcome to attend both P2PX keynote addresses on Sept. 27 & 28!