Raised on one of the busiest USA-MEX borders, Lalo, WALO’s co-founder & managing partner, grew up living in two worlds, which allowed him to witness how the different cultures are shaping this country. That gave him a unique perspective that he truly enjoys showcasing in his work. Before becoming a creative director, Lalo also worked in account and project management. In his 12+ years in the business he has helped build brands such as AT&T, Southwest Airlines, The NY Lottery, McDonald’s, Miller Lite, Samsung and Jarritos. Before founding WALO with Walter Barraza, Lalo worked for Dieste, Inspire, Moroch and Lopez Negrete Communications.