Session Details: 2018 Path to Purchase Summit

As digital will influence 77 percent of all retail sales this year, a robust e-commerce strategy is no longer just a “nice to have” for manufacturers and retailers . E-commerce must now be a key digital pillar in any organization’s marketing strategy, backed by full commitment from the entire organization and built around consumers’ specific desires, demands and behaviors. While many companies are already immersed in e-commerce activities, for the CPG industry to remain relevant, future success will rely on manufacturers and retailers effectively collaborating on go-to-market strategies. Understanding how consumers navigate e-tail is critical to ensuring they receive the right messages at the right time, and brick-and-mortar brands must be present during shoppers’ increasingly complex path to purchase. Attendees will:

Discover how e-commerce can serve as a key part of an innovative and progressive strategy.
Learn that brick-and-mortar brands must establish a presence along shoppers’ paths to purchase to become an integrated part of shopping journeys today and in the future.
Gain an understanding of how consumers navigate e-tail trips online, critical to ensuring retailers and brands deliver the right message at the right time.

Session Evaluation