Getting Past the BS of Marketing Measurement
Date & Time
Tuesday, March 13, 2018, 3:00 PM - 3:45 PM
Greg Stuart
Everyone talks about the importance of marketing measurement, but is Multi-Touch Attribution (MTA) really the answer that we have all been waiting for, or too good to be true? This session will demystify this extremely complicated area and speak practically as to how a retailer can utilize multi-touch attribution. Attendees will walk away with the confidence and knowledge they need to properly select and apply MTA approaches to their own organizations. Attendees will:
  • Understand why Multi-Touch Attribution is so darn hard and how other marketers and retailers are using it.

  • Find out what $3 million in research and data revealed, proving that Multi-Touch Attribution might be the most important tool that marketers must have.

  • Learn how the industry is working to clean up Multi-Touch data and break down walled gardens and what that means for business.

Session Evaluation

Location Name
Utopia C
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
Seminar Track