Tyson Foods transformed its shopper marketing organization into a top performer, winning over shoppers, customers and internal stakeholders. Starting with an approach that was basic, tactic-focused, poor on segmentation strategies and ROI challenged, the company set out to advance its capabilities and become a continuously improving power organization. Its approach included strategic business planning, organizational design, field- enabled decision guidance, customer collaboration, agency management and a TQM-type performance improvement program featuring governance and science. Attendees will:

• Understand how to transform a shopper marketing organization into a top tier performer.

• Discover how to activate program learning for continuous improvement.

• Learn how to collaborate with customers and internal stakeholders for all-win results.

Session Evaluation