Name
How to Detect Purchase Intent in an Omnichannel World
Date & Time
Tuesday, March 13, 2018, 1:45 PM - 2:30 PM
Speakers
Description
Today's shoppers seamlessly travel between on- and offline channels, yet still want a personalized, frictionless experience. The new omnichannel shopping landscape is the “Commerce Carnival”, and we are all living in it 24/7.
Competing in this environment requires an acute understanding of the always-on shopper: the “carnival visitor”. It can be difficult to make sense of all the data being produced every day across channels to truly understand shopper behavior. This session will unlock how marketers can take advantage of the new fragmented shopper journey to deliver better consumer experiences. Attendees will:
- Understand the omnichannel shopping environment through the lens of the ‘Commerce Carnival’
- Learn how to detect valid digital and mobile signals that lead to both on- and offline purchases.
- Hear how Newell Brands and Shopkick have used mobile to get in front of the right audiences that lead to conversion and sales.
Location Name
Utopia C
Full Address
Renaissance Schaumburg Convention Center Hotel
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
1551 Thoreau Drive North
Schaumburg, IL 60173
United States
Seminar Track