Many CPG brands are seeing budget cuts year over year and need to prove to stakeholders that a dollar spent on shopper marketing is more effective than a dollar spent anywhere else. Performance-driven marketing and shopper measurement is crucial to determine the direct impact shopper marketing has on sales. Establishing key metrics upfront, tracking progress through campaign reporting, measuring unique financial and shopper impact, and optimizing/predicting future impact is key to success in 2018 and beyond. Attendees will:

• Understand how to measure the impact of shopper marketing dollars and get more out of every marketing dollar spent.
• Justify the value in placing bets on shopper within an organization.
• Learn to use campaign measurement results to assess areas for future improvements in performance.