How do social shoppers spread usage occasions for your brands?
Why doesn't social listening influence your development pipeline?
Which digital signals do/don't lead to on-/offline purchasing?
The So-Lo-Mo Seminar Stage introduces you to how content engagement affects shopper perspectives and strategies for successful applications.
Tuesday, March 13, 2018
Location: Utopia C
10:00 AM - 10:45 AM ||
Not Your Parent's Borax: The Role of Influencers in Shaping Consumer Perceptions of an Age-Old Brand
Ken Krasnow, VP, Omnichannel Marketing, Henkel North America
Brian Dorgan, Sr. Director of Business Development, Collective Bias
11:00 AM - 11:45 AM ||
Risa Crandall, SVP, Managing Director, Crisp
Mindy Rickett, Customer Director, Shopper Marketing, Mondelez International
Jason Young, VP, Media & GM, Crisp
1:00 PM - 1:30 PM ||
1:45 PM - 2:30 PM ||
3:00 PM - 3:45 PM ||
With eight tracks of focused, curated content, P2PSummit allows you to easily build an agenda that addresses your most pressing challenges and opportunities.