Keynote Session
Keynote Session: A Global Perspective on the Future of Retail
Date & Time
Thursday, May 16, 2019, 4:00 PM - 4:30 PM
Understanding retailers and shoppers is part of Andy Murray's DNA as a veteran industry executive who knows firsthand all sides of the business, having worked in consumer goods, as an agency executive, and most recently at the world's largest retail chain — on both sides of the pond. Previously Walmart’s SVP of Creative and Customer Experience in Bentonville, Murray joined Walmart's British supermarket operator Asda in 2016 as Chief Customer Officer with the goal of bringing a new dimension to the UK chain’s strategy, merchandising and value proposition.

Murray will be joining us at P2PSummit to share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/Red president Tina Manikas. Using his unique global perspective, Murray will discuss the key trends that are driving strategy not only for retailers but also for product manufacturers. He’ll also examine how dramatic shifts in consumer behavior driven by technology have altered the traditional retailer-manufacturer relationship and the impact those changes are having on the shopping experience. Looking for a roadmap to future success at retail? You might find it here.