Andy Murray was appointed to the role of Chief Customer Officer in February 2016. Previously Walmart’s Senior Vice President of Creative and Customer Experience, Murray joins Asda with the aim of bringing a new dimension to the strategy and to overhaul the merchandising and value proposition and to transform the stores.

While at Walmart, Murray led the design of the new Walmart super centre prototypes and delivered a new advertising approach to bring an emotional connection back to the Walmart brand.

Prior to joining Walmart, Murray previously held a variety of senior marketing and technology roles with Hallmark and Procter & Gamble, as well as founding his own pioneering international shopper marketing agency, Saatchi & Saatchi X.

Murray is a retail marketing expert with a strong understanding of global trends, creative marketing and customer shopping habits.

He also inspired and chaired the University of Arkansas Centre for Retailing Emerging Trends Conference, which is attended by executives of some of America’s leading companies. For the last 15 years, Murray has been a member of the Soderquist Centre for leadership and ethics’ advisory board.