Track
Collaboration
Name
Collaboration Track: It All Begins With Shopper Insights
Date & Time
Thursday, May 16, 2019, 10:00 AM - 10:30 AM
Description
With millennial, on-the-go shoppers looking for a variety of healthy and satisfying snack options, the goal of these collaborative partners was to establish Walmart as the destination for healthy snacking during the back to school season. Hear how this cross-category alliance worked to forge increased impressions and how you can apply these best in class principles to your shopper marketing programs.
In this session, attendees will learn:
- The importance of creating clear goal alignment with partners.
- How a collaborative approach helps build success by adding scale, cost efficiency and increase visibility.
- Tips and tricks to ensuring success for all parties involved.
Speakers
