Vanessa Carlson Bueno was tasked with creating and implementing the Shopper Marketing organization at LALA for a projected $200 million CPG organization. Her responsibility has increased to lead not only Shopper but the Brand teams as well while maintaining P&L accountability of $15 million. Bueno works directly with her team to drive growth at 25+ grocery chains to drive consumers down the Path to Purchase through social influencers, digital shopper marketing, media, and social media.