Transparency Track: Building Trust & Reaping Rewards Through Transparency
Date & Time
Thursday, May 16, 2019, 10:45 AM - 11:45 AM
Trust in companies and brands has been decreasing for the past decade, while consumers demand to know more about their products has been increasing. Unilever is responding to this environment by building trust through transparency. Hear the evolution of how this information is exchanged through SmartLabel, how Unilever is using the tool to build trust with its consumers, and how this data can be leveraged elsewhere to power a variety of brands' transparency initiatives.
In this session, attendees will learn:
- How brands are responding to consumers' increasing demand for more information on their products.
- What tools are available to allow these tactics to come to life.
- How global corporations can manage an initiative such as this across their portfolio of brands.