Abbie Bys believes in the mission of helping consumers understand what’s in the products they use and consume through technology & transparency. In 2015, she left her role in product at Analyte Health to take the role of office manager at Label Insight®, because the company had a mission statement she believed in. Bys now serves as the Director of Product and has been fundamental to the development of the SmartLabel™ initiative and Label Insight’s industry-leading solution for it. Bys also lead the development of the Label Insight Publisher™ platform, which today delivers the industry’s fastest time to publish SmartLabel pages while offering unmatched flexibility for brand’s evolving data and transparency needs. Bys lives in Chicago, IL.