Collaboration Track: Power of Partnership
Date & Time
Thursday, May 16, 2019, 1:30 PM - 2:15 PM
Mondelez International and Coca-Cola have been partners for about a decade. Despite challenging consumer changes, retailer changes and internal organizational changes, these companies have maintained a strong working relationship to drive solutions for their shoppers and baskets for their retailers. Discover how these CPG giants look to each other to share best practices and understand key learnings that can be applied to their respective businesses to the benefit of their end consumers.
In this session, you will learn:
  • Why the Mondelez and Coca-Cola partnership works.
  • How, despite the changing landscapes externally and internally, they continue to work together.
  • How the benefits outweigh the costs.