The Coca-Cola Company
Sr. Manager, Shopper Marketing
Michael Pelletier currently leads Coca Cola Co.’s national retail sales shopper marketing for the Military Channel. Pelletier leverages shopper insights and collaborative business planning to bring the shopper path to purchase to life within the channel. In his role leading shopper marketing, Pelletier collaborates with senior members of the Defense Commissary Agency in the development of shopper marketing strategies and business planning. Pelletier joined The Coca-Cola Company in 2000 and has held a variety of customer and marketing positions including within the following national retail sales teams: Southeaster Grocers, Wegmans, Safeway Albertsons, Walmart, Target, and SuperValu. Prior to joining Coca-Cola, Pelletier worked for The Pillsbury Company, where he held positions in retail sales, key accounts, sales management, and category advisory.