Omnichannel Experience Track: Winning a New Generation: Engaging Millennials by Tapping into Their Passion
Date & Time
Thursday, May 16, 2019, 2:30 PM - 3:00 PM
Today's millennial are savvy when it comes to shopping and they seek out brands that deliver transparency and authenticity. Since 1933, illy has been serving the unmistakable velvety taste of its coffee around the globe and has operated in a way that has strong appeal to the values of millennials. This session details how illy activated core tenants of its brand to reach this audience with an omnichannel promotion that centered around the idea of enjoying coffee as a way to fuel passion in their lives.
In this session, attendees will learn:
- How to mine for true authenticity in your brand to connect with millennials.
- How to identify and support shopper's passion.
- How to facilitate the creation of user-generated content (UGC) to support your brand.