Jim Cusson is the leader and architect of Theory House, a creative agency with expertise in retail experience. He has been an integral part in supporting success for brands like Google, Pepsi, McCormick, Starbucks, Delta Faucet, Food Lion, The Fresh Market, and others. Among his early successes was convincing his client, Delhaize, to approve the world’s first scented billboard for its beef brand. More recently, his agency developed the retail communications for Google’s launch of Android One globally and Theory House has helped Delta Faucet bring a digital endless aisle. He is often quoted in business journals on the subject of retail marketing, including The Wall Street Journal, Fortune and Fox News.