Track
Transparency
Name
Transparency Track: Diamonds in the Data: Best Practices for Turning Data into Actionable Insights
Date & Time
Friday, May 17, 2019, 10:00 AM - 10:30 AM
Description
Nielsen and Catalina have vast amounts of consumer sales and behavior data - well beyond coupons. How can CPGs and retailers leverage this data for their transparency initiatives, enter new markets and experience growth in declining categories?