Omnichannel Experience Track: New Paradigms for CPG/Retail Digital Commerce Marketing
Date & Time
Thursday, May 16, 2019, 1:30 PM - 2:15 PM
Today’s shoppers have come to expect targeted and personalized ad experiences. Shopper data, digital media and sales-based analytics are at the core of strategies allowing CPG and retail marketers to deliver relevant, effective digital messages to consumers. Join senior executives from Albertsons Companies and its partners Quotient and Facebook, to learn how they are delivering targeted, personalized and optimized programming focused on driving sales.
In this session, you will:
- View new, powerful technologies and capabilities being deployed to power campaigns.
- Learn from campaign results and what this means for the shopper, Albertsons and its CPG partners
- Understand how current tactics and strategies are enabling new models of digital-first marketing for the sector