Transparency Track: Personalization: Delivering Individual Experiences at Mass Market Scale
Date & Time
Friday, May 17, 2019, 11:45 AM - 12:15 PM
Everyone talks a big game of personalization, but industry efforts to date have fallen short. Inmar has found that the secret to cracking the code is to combine the power of big data, advanced analytics and domain expertise with a shift in focus to meeting individuals’ needs.
During this session, we will share 3 case examples showing how Inmar brings the promise of personalization to food retailing and marketing today and where we’re headed in the future.