Jim Hertel is Senior Vice President of Analytics Research and Development at Inmar. His responsibilities in this position include new solution creation, business development, client service and strategy formation for Inmar’s retail and manufacturer clients. He is charged with generating actionable insights from Inmar’s immense data assets and adding value to Inmar’s solutions through the application of advanced analytics. Hertel came to Inmar from Willard Bishop – a food retail consulting company -- following Inmar’s acquisition of the consultancy. At the time of the acquisition, Hertel was Willard Bishop’s Managing Partner. Throughout his career, Hertel has developed insight-based growth strategies for companies including Anheuser-Busch, Campbell Soup Company, Kraft Foods, Unilever, Walmart, Coca-Cola and Purina.