Kristen Possanza is a Senior Account Director at Brandshare, a leader in sampling and omnichannel shopper engagement solutions. Possanza strategizes national sampling and shopper marketing campaigns for leading CPG brands utilizing shopper insights and data to drive the path to purchase. She plays a strong role in Brandshare’s business development across the food, health, and beauty categories. Possanza graduated with an MBA from Villanova University and a bachelor's degree from The University of Tampa. Prior to joining Brandshare, Possanza held positions in field sales and category management. Possanza is an active member of the Villanova Alumni Association and MBA Mentorship program, both as a mentee and a mentor to a current business student.

A native of Philadelphia, Possanza enjoys fine dining, travel, and long-distance running and volunteers with the Pennsylvania Horticultural Society and the Neighborhood Gardens Trust.