Collaboration Track: The New Era of Sampling: Engaging On-The-Go Millennials
Date & Time
Thursday, May 16, 2019, 2:30 PM - 3:00 PM
The multi-screen, always on environment has created a cluttered landscape which left millennial consumers distracted and brands struggling to compete for their attention. Learn how Johnson & Johnson leverages product sampling to capture this audience across multiple channels. The Listerine team will discuss how they integrate e-commerce sampling into new product launch plans while showcasing the power of creating a "surprise & delight" moment. 
In this session, attendees will:
  • Understand the new era of sampling - a critical tactic in generating trial and HHP.
  • Review Listerine's Ready! Tab sampling strategy and how Johnson & Johnson engages on-the-go millennials through e-commerce and in-store sampling activation. 
  • Learn how CPG brands can build incremental value by introducing their products to qualified shoppers who have adopted e-commerce as a lifestyle choice.