Briahnna Cooper leads the Insights team for the Baby and Food Divisions at Newell Brands and spearheads the Shopper Insights Center of Excellence for the company with an emphasis on omnichannel understanding. She plays a key role in using insights to redefine Go-To-Market strategies and Activation Plans accounting for dynamic retailer landscapes, continued shifts towards e-commerce and the evolution of the path-to-purchase. Cooper is also a key partner in informing category specific, retailer strategies as traditional B&M players enhance the omnichannel experience.