Concurrent Session: Building a Foundation for Intelligent Collaboration
Date & Time
Thursday, April 25, 2019, 4:10 PM - 4:50 PM
Collaboration between retailers and consumer goods manufacturers requires a foundation of mutually beneficial data sharing practices. Intelligent collaboration leverages analytics that can be acted on and measured to drive benefits for both parties. Kellogg's will share its journey leveraging demand data to drive intelligent collaboration with its retail partners, from establishing the foundation of data sharing to driving actionable business use cases such as out-of-stock alerts and retail execution, promotional analysis and execution and new item distribution.