Transformation isn’t just an external activity for the organization, it’s also an internal exercise for the mind. An industry that has long relied on “gut instinct” and intuition must now get smarter about the way it uses data technology to drive business strategy, by moving from a product-centric to a consumer-centric mindset and shifting from a deductive to an inductive approach to analytics. In this unique keynote, Apert will discuss how companies can use machine learning to overcome the common human biases that hinder growth — and how they can employ human learning to overcome the machine biases that can send them down the wrong path.