Barbara McFadden is the Co-founder and President of McFadden/Gavender, Inc., an award-winning international marketing firm specializing in branding, PR, social and digital media, website development and packaging. With nearly 30 years of retail experience, McFadden brings a deep knowledge of how to take a product from concept to the shelf to the consumer shopping cart. McFadden’s agency is known for producing flawless CPG strategies and implementing tactics that work in the fast-moving natural and specialty food industries. McFadden will share her unique experience with retailers, manufacturers, consumers, physicians and healthcare professionals looking for healthier products.
Visit the McFadden/Gavender website at: www.mcfaddengavender.com or email Barbara McFadden directly at: barbara@mcfaddengavender.com.